

My Story
I’m Bernadette Sarmiento - Poole, a graphic designer based in New Zealand with a passion for crafting visual stories that connect. With a background in strategic design and a deep appreciation for emotional resonance, I bring a thoughtful, collaborative approach to every project I take on.
It’s been quite the journey for me! I started out doodling in sketchbooks, and now I’ve had the chance to work with all kinds of clients. It’s been a fun ride filled with creativity, challenges, and a lot of passion for what I do.
Over the years, I’ve partnered with start-ups, small businesses, and multinational brands across the Middle East, the Philippines, and Australia - translating ideas into compelling visual identities that reflect both business goals and human values. My process blends artistic inspiration with market insight, ensuring each design is both aesthetically engaging and purpose-driven.
I believe good design and powerful storytelling can bring a brand’s essence and personality to life. From conception to project completion, listening is my top priority to ensure I deliver the best possible results for my clients. My approach combines design inspiration from the art world with market research and analysis to provide a truly unique visual identity for my clients.
So, if you’re looking for a graphic designer who brings both skills and a genuine love for collaboration, let’s chat! I’d love to team up and bring your vision to life in ways you never thought possible!

